GlobalWay founder Burak Tuncay discussing products with a manufacturer during a factory visit in China

Your business in China, managed on the ground.

As your China sourcing agent, we find the right manufacturers, visit factories and follow your project on the ground—from the first conversation to shipment.

Burak TuncayFounder & Project Lead · GlobalWay
Since 2012China experience
Shanghai-basedRegistered company
On the groundDirect factory operations
Founder-ledOne direct point of contact

You tell us what you need.
We manage the work in China.

From supplier sourcing and factory verification to production follow-up and shipment readiness, GlobalWay coordinates your work with the right people on the ground.

International buyers and factory representatives during an industrial factory visit in China
ON-SITE FACTORY VISIT · CHINA
01

Supplier & Factory Sourcing

We identify the right manufacturing regions, research suitable producers and build a qualified factory shortlist around your requirements.

Product researchFactory searchSupplier screening
Buyer and manufacturer representatives in a commercial meeting in China
BUYER–FACTORY COORDINATION
02

Factory Visits & Commercial Support

We arrange appointments, accompany buyers, communicate in Chinese and support product, pricing, specification and contract discussions.

Factory visitsChinese communicationNegotiation support
GlobalWay following shipment loading at a factory in China
SHIPMENT FOLLOW-UP · CHINA
03

Production, Quality & Shipment Follow-up

We stay close to the order after agreement—following production and coordinating quality, quantity, packaging and shipment-readiness checks.

Production follow-upQuality coordinationShipment readiness
GlobalWay founder Burak Tuncay meeting an exhibitor during a trade fair in China
TRADE FAIR SOURCING · CHINA
04

Trade Fair & Business Visit Support

We plan focused fair and business visits, identify relevant exhibitors, arrange supplier meetings and coordinate interpretation, local transport and follow-up factory appointments.

Fair planningExhibitor screeningVisit coordination

Real assignments.
Work you can see.

30+

Projects & On-Site Assignments

Completed across China
PROJECT 01
GlobalWay reviewing an automatic filling and packaging line with a factory technician in Shanghai

SHANGHAI, CHINA · JUNE 2023

Automatic filling and packaging line evaluation

Factory inspection, live machinery review and technical-commercial coordination for an overseas buyer.

The buyer received a documented on-site assessment and a coordinated plan covering machine requirements, installation engineering, logistics, customs and supplier payments.

View project →
PROJECT 02
Air cooler factory showroom visit

NINGBO–CIXI, CHINA · AUGUST 2024

Evaporative air cooler sourcing

Manufacturer research, buyer visits and order follow-up across multiple factories.

High-volume orders placed with multiple manufacturers and successfully shipped to the buyer’s market.

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PROJECT 03
GlobalWay with an overseas buyer and the manufacturer team during an aluminum tube production line project in Wuxi

WUXI, CHINA · SEPTEMBER 2024

Aluminum tube production line inspection

On-site technical inspection, completion follow-up and shipment coordination for a production line previously ordered by an overseas buyer.

Missing components and pending technical requirements were resolved, and the completed production line was loaded for shipment according to plan.

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PROJECT 04
GlobalWay accompanying Turkish buyers during a casting machinery reference-factory visit in China

GUANGDE–LINZHOU–SIHONG, CHINA · NOVEMBER 2024

Casting machinery procurement and reference verification

Reference-factory visits, on-site technical review and buyer–supplier coordination across three Chinese cities.

The buyer examined installed systems, production processes and real operating references first-hand.

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PROJECT 05
GlobalWay during an air conditioning manufacturer visit in China

CHINA · AIR CONDITIONING / HVAC

Air conditioning procurement and on-the-ground support

Advance factory arrangements, airport pickup, schedule coordination and participation in manufacturer meetings.

The project continued to be followed locally through production readiness and final loading for shipment.

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Find the right phase
for your business.

The 140th Canton Fair brings different product groups to Guangzhou across three phases. Choose the dates that match what you want to source—and arrive with a clear plan.

Canton Fair Complex in Guangzhou
CANTON FAIR COMPLEX · GUANGZHOU
140thAutumn session
15 Oct – 4 Nov 2026
PHASE 01

Technology & Manufacturing

For buyers sourcing industrial, electrical and technology-driven products.

ElectronicsHome appliancesMachineryVehicles & partsHardware & toolsNew energy
PHASE 02

Home & Lifestyle

For buyers focused on the home, interiors, gifts and everyday living.

Household goodsKitchenwareCeramicsFurnitureGifts & décorBuilding materials
PHASE 03

Fashion, Consumer & Health

For buyers sourcing fashion, personal, leisure and consumer products.

Textiles & clothingShoes & bagsToys & babyFoodHealth & medicalSports & leisure
GLOBALWAY FAIR SUPPORT

Not sure which phase fits your product?

We can help you select the right phase, prepare a supplier shortlist, coordinate meetings and plan factory visits after the fair.

Plan your Canton Fair visit →
Burak Tuncay, GlobalWay founder

Burak Tuncay

FOUNDER · GLOBALWAY

I came to China in 2012 to study at university. While studying International Trade and Economics at Shanghai Donghua University, I began interpreting at trade fairs. Working with manufacturers and international buyers, I learned about doing business in China not just in the classroom, but on factory floors and around the negotiating table.

Over time, my role grew beyond interpreting to researching manufacturers, arranging factory visits and following up on purchases for my clients. In 2022, I brought this experience together under GlobalWay, the company I founded in Shanghai.

Today, I personally lead projects at GlobalWay, coordinating everything from finding the right manufacturer to order and shipment follow-up. When needed, I work with quality-control and logistics specialists while remaining my clients’ direct point of contact.

My goal is to take the guesswork out of doing business with China by giving you a partner on the ground who follows your project closely and is there when you need them.

GlobalWay during a supplier visit in China

SUPPLIER VISIT · CHINA

You explain the project once.
We manage the process in China.

01

Tell Us What You Need

We clarify the product, specifications, quantity, target price and delivery expectations.

02

Supplier Research

We identify the right manufacturing regions and shortlist suitable producers.

03

Factory Verification

We review the factory, its production capability, commercial background and export experience.

04

Order & Production Follow-up

We coordinate discussions and follow the agreed product, schedule and order details.

05

Quality & Shipment Coordination

We coordinate checks for product, quantity, packaging and shipment readiness.

Practical knowledge
from inside China.

Clear guidance for companies sourcing, evaluating manufacturers and managing orders in China.

View all China Insights →

Tell us what you need from China.

Share the product, service or challenge you are working on. We will review your message and explain the most suitable next step.

EMAILinfo@globalwaycn.com
COMPANYShanghai GlobalWay Trading Co., Ltd.
LOCATION
5F-1313, No. Hami Road,
Changning District, Shanghai, China
LANGUAGESEnglish · Turkish · Chinese
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